VERY BRITISH. VERY NAUGHTY. VERY SEX-POSITIVE
When is sex sexy? When it’s authentic. We all know sex isn’t always perfect. Sometimes sex is funny, which is precisely what makes it memorable and real. So do credible story lines: the more we feel that what we see could happen in reality – the more we can sense it – the more it arouses us. This conviction of true erotica is one of the main characteristics of Joybear Pictures by Justin Santos. It is what makes a Joybear film stand out from mainstream pornography: “If it wouldn’t happen in real life, chances are it wouldn’t happen in a Joybear film.”
After graduating from the film academy and winning Playboy’s prestigious ‘Head to Head’ competition, British filmmaker Justin Santos went on a mission to create premium, sex-positive movies. Together with a friend Santos founded Joybear Pictures in 2003. In the fourteen years they have been producing erotica they have won several awards, such as the ‘Good For Her’ Feminist Porn Award in 2013, the Dusk ‘Porna Award’ in 2014 and InStyle’s ‘Best Female-Friendly Website’ in 2016.
Creating sex-positive films with strong female performers who know and get exactly what they desire, is another attractive attribute of a Joybear movie. She can be in control or give away control, whatever she’s in the mood for, which certainly doesn’t mean the men don’t get their needs fulfilled. Santos carefully selects his performers, making sure they have charisma and natural, attractive body shapes his audience can identify with.
You can see the chemistry between the performers is just right and that everyone is having a very good time. This underlines Joybear’s statement that pornography in which there is space for humour and real chemistry is deliciously hot and sexy!
We tend to say Joybear Pictures primarily appeals to heterosexual women and men who enjoy watching straight couple sex, threesomes, foursomes and girl-girl action in the categories Super Soft (X), Soft (XX) and Hard (XXX).